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Strategic Sales Leadership

From strategy to execution, I provide executive-level sales leadership to build structure, strengthen performance, and drive consistent, predictable revenue—without the overhead of a full-time hire.

Modern Office Lounge

Strategic Revenue Leadership

I define and align your revenue strategy with your overall business goals—bringing clarity to where you’re going and how you’ll get there. This includes identifying gaps, refining positioning, and creating a focused, actionable sales plan.

2

Sales Systems & Process

I build scalable, repeatable sales processes that eliminate guesswork and drive consistency. From CRM optimization to pipeline structure, I ensure your sales engine runs with visibility, accountability, and efficiency.

3

Team Development, Hiring & Performance

I help you build the right sales team—and then elevate their performance. This includes recruiting and hiring high-impact sales talent, defining clear roles and expectations, improving communication, and implementing compensation structures that reinforce the right behaviors. I also coach teams to perform at a higher level with greater accountability.

4

Pipeline Management & Forecasting

I create discipline around pipeline management to improve deal flow and forecasting accuracy. By identifying bottlenecks and stalled opportunities, I help teams move from reactive selling to proactive, intentional growth.

5

Execution & Accountability

I act as an extension of your leadership team to ensure strategy turns into results. Through consistent rhythms, metrics that matter, and ongoing accountability, I help organizations build momentum and sustain performance over time.

Strategic Sales Leadership

Caitlin Cunningham helped transform Hero Flooring’s sales trajectory. In her fractional VP role, she expanded our national reach, increased brand recognition within the design community, and built a network of sales agents across the country. Caitlin also played a direct role in selling the product herself, leading by example while helping establish the strategy and structure needed to support growth. She brings a rare combination of strategic vision and hands-on execution that drives real revenue growth.

— Founder, Hero Flooring

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